Oh Britain, you wonderful little island! Though you are small, you are mighty. The weather may be a relentless, miserable palette of greys, yet, at Jo Malone London, you remain a constant source of inspiration with your unrivalled beauty and charm, steeped in history, and well… tea. We developed a digital campaign, celebrating British Style with the 'A-Z of Britishness' commissioned by Jo Malone London. T is for 'Thank us later' and 'Twenty-six films to watch'. Obviously.