A product and campaign in one. We began by creating an original toy to illustrate the zoo’s incredible biodiversity: 40 ingeniously designed wooden blocks so visitors could build every living creature in the zoo – and take them home with them. The ultimate souvenir.
campaign & film
We used the visual language of the newly designed toy for an extended advertising campaign. It was smartly integrated across all channels: from TV and cinema commercials to online, and from outdoor to in-store.
We designed more than 25 original items exclusively for the ARTIS shop.
We designed the website and an online campaign, incorporating banners and social media.