video installation
We brought the mysterious Dutch artist’s ‘wonderlands’ of to life in an introductory film beamed onto the museum’s 9m x 6m staircase as visitors arrived. And invited John Malkovich to lend his voice. For the sixth – and last – room of the exhibition, we blew up a tiny etching of a tree by Segers and animated it. This installation of the tree gently blowing in the wind was a mesmerising final flourish. After its debut in Amsterdam, the project travelled to the Metropolitan Museum, New York.
exhibition design
The exhibition design, spanning six rooms of the Philips Wing, was in our hands. We enhanced the visitor experience by creating two video installations. And we devised a unique lighting plan, incorporating LED projectors – specially developed for museums by Philips Lighting – to frame each artwork using only light.
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![](https://assets.partofabiggerplan.com/uploads/images/_xlarge/SGRS-tree.jpg)
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![](https://assets.partofabiggerplan.com/uploads/images/_xlarge/SGRS-room-3.jpg)
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Typography by Irma Boom Studio
outdoor/online communication
Billboard & social media campaign
Portfolio
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UBS x FONDATION BEYELER _ What is art?
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ARTIS ZOO _ Artis Lives Campaign
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RIJKSMUSEUM _ Hercules Segers
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RIJKSMUSEUM _ NEW FOR NOW
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ARTIS ZOO _ All of Artis
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G-STAR x PHARRELL _ RAW for the Oceans
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LOUIS VUITTON _ Musée des Arts Décoratifs
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ACHMEA _ Happy New Year
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FONDATION BEYELER _ Bacon Giacometti
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VOGUE USA _ CFDA Fashion Awards
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CALIFORNIA SUNDAY MAGAZINE _ Dropbox
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HERMAN MILLER _ 108 Years
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JO MALONE LONDON _ A-Z of Britishness
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MICROPIA _ Life on your nose
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TIFFANY&CO _ The Guide to Diamonds
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RIJKSMUSEUM x ING _ Tefaf 2016
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LOUIS VUITTON _ L'Aventure
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ARTIS ZOO _ Summer in the City
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DE BIJENKORF _There's a Place
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ARTIS ZOO _Micropia
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DE BIJENKORF _ Room on the Roof
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MAISON SCHIAPARELLI _ The Relaunch
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DE BIJENKORF _ For the Bees
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LOUIS VUITTON _ Mon Monogram
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NOWNESS _ MR PORTER The Launch Campaign
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WALLPAPER*MAGAZINE _ Design Awards 2014
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ARTIS ZOO _Identity
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BANANA REPUBLIC x MARIMEKKO
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RIJKSMUSEUM _Tefaf stand
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VICE MAGAZINE _Grolsch Film Works
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PICKLES PR _ Identity + webdesign
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RIJKSMUSEUM _ 7.7 Billion Lights
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THIS THING CALLED LIFE _ Children's Book
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PLENTIMALS _ product
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NOWNESS _Dragon Boat Race
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DIOR _Miss Dior le Parfume
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LOUIS VUITTON _America's Cup
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TNT POST _ The Childrens Stamp
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RIJKSMUSEUM _Rijksstudio
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ARTIS ZOO _ Artis de Partis
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LOUIS VUITTON _ Bag Charms
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ZWAAN PRINTMEDIA _ A year you'll never forget
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MAISON SCHIAPARELLI _ Circle of Friends
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NOWNESS _Wonder Water Café
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REXONA _ Won't let you down
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RIJKSMUSEUM _Welcome
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