Amsterdam-based Part of a Bigger Plan offers advertising, concept development, digital communication, and art direction. We also design products, exhibitions, web experiences, video installations, books, print work, packaging, illustration, and we can pull together a pretty good Ottolenghi courgette pappardelle for lunch in a pinch too.
PoaBP bridges the gap between design and advertising. We firmly believe that concept and execution should be created by the same hand, because they are the essential elements of the same plan. A concept is nothing without superb execution and vice versa. When realized with a singular vision, they reinforce each other seamlessly. We’ve got that vision, and the skills required to see the bigger plan and make it happen. PoaBP is the bridge that leads from concept to execution. We have the skills it takes to eliminate the gap between design and advertising by creating one seamless plan - your Bigger Plan.
Our approach has worked for Louis Vuitton, Herman Miller, and Amsterdam’s Rijksmuseum. We’re the proud owners of 9 D&AD Pencils, a Grand prix Cannes, a grand Prix ADCN, many ADCN lamps, and we were proclaimed Best of Dutch Design (all categories). Our work has been exhibited in the Musée des Arts Decoratifs, the Louvre, The Metropolitan Museum in New York, The Amsterdam Rijksmuseum, and the Walker Art Center in Minneapolis.