e-mail: [email protected]
telephone: 0031 (0) 64 1151 661

Part of a Bigger Plan
Keizersgracht 448-A
1016 GD Amsterdam
The Netherlands

enquiries: Christian Borstlap
[email protected]

Thank you for taking an interest in being Part of a Bigger Plan. Currently our Amsterdam studio isn’t offering any placements for additional staff or interns.

the studio

Amsterdam-based Part of a Bigger Plan offers advertising, concept development, digital communication, and art direction. We also design products, exhibitions, web experiences, video installations, books, print work, packaging, illustration, and we can pull together a pretty good Ottolenghi courgette pappardelle for lunch in a pinch too.

PoaBP bridges the gap between design and advertising. We firmly believe that concept and execution should be created by the same hand, because they are the essential elements of the same plan. A concept is nothing without superb execution and vice versa. When realized with a singular vision, they reinforce each other seamlessly. We’ve got that vision, and the skills required to see the bigger plan and make it happen. PoaBP is the bridge that leads from concept to execution. We have the skills it takes to eliminate the gap between design and advertising by creating one seamless plan - your Bigger Plan.

Our approach has worked for Louis Vuitton, Herman Miller, and Amsterdam’s Rijksmuseum. We’re the proud owners of 9 D&AD Pencils, a Grand prix Cannes, a grand Prix ADCN, many ADCN lamps, and we were proclaimed Best of Dutch Design (all categories). Our work has been exhibited in the Musée des Arts Decoratifs, the Louvre, The Metropolitan Museum in New York, The Amsterdam Rijksmuseum, and the Walker Art Center in Minneapolis.



Louis Vuitton, Paris
Christian Dior, Paris
Apple, Los Angeles
Herman Miller, Zeeland, Michigan
Rijksmuseum, Amsterdam 
VOGUE, New York
SWATCH, Zurich
Maison Schiaparelli, Paris
MET Museum, New York
ARTIS Royal Zoo, Amsterdam
De Bijenkorf, Amsterdam
Banana Republic, New York
Wallpaper* Magazine, London

Fondation Beyeler, Basel
Californian Sunday Magazine, Los Angeles 
Jo Malone London
G Star-RAW, Amsterdam
LOEWE, London
Pickles PR, Amsterdam
TNT Post, The Hague
Musée des Arts Décoratifs, Paris
Vice Magazine, London
Mother, London
RG/A London
Winkkreative London

Part of a Bigger Plan