Commissioned by Julius Vermeulen, in collaboration with the Dutch Post and Kinderpostzegels, a Dutch charity that promotes education for vulnerable children. The design is inspired by the many things we don’t learn in school or from textbooks, but by simply observing the world around us — and, of course, by just living life. Result: €9.5 million in funds.

The video Things to Learn went on to win a D&Ad Yellow Pencil for Graphic Design/Moving Image