For New for Now, The Origin of Fashion Magazines, we developed the spatial design of all four rooms to take visitors on a journey from the first printed sheets in 1600 to the magazines of the late 1930s. Our plan included a zoetrope and a series of flipbooks. To jump to the ‘Now’, we created moving installations and invited fashion illustrators like Quentin Jones and Piet Paris to lend their talent.

The work of illustrator and director Quentin Jones, brought to life in a zoetrope, one of the earliest methods of displaying moving images.

The campaign and video for the promotion of the exhibition led to coverage on fashion websites and blogs such as Vogue and Another Magazine.

Original pieces of merchandise for the Rijksmuseum Shop, inspired by the exhibited works.