Cannes Grand Prix Winner - Part of a Bigger Plan

Part of a Bigger Plan - Otto-llying-vert

G-STAR RAW x Pharrell Williams _ Cannes Grand Prix Winner

Raw for the Oceans

in collaboration with Parley for the Oceans, Bionic Yarn, Pharrell Williams, G-Star in-house team, Mark Muller
our part: concept, art-work, design, character design, video script & direction, prints

The collection made from recycled ocean plastic was the culmination of a long-term collaboration between G-Star RAW, Parley for the Oceans, Pharrell Williams and Bionic Yarn. The campaign won the Grand Prix for Product Design at Cannes Lions 2014, two D&AD Pencils and an ADCN Grand Prix.

Part of a Bigger Plan - Otto-group

Part of a Bigger Plan - 15134022 15-1 main rfto united arrows instore a2 poster_wkt.indd

Part of a Bigger Plan - Rfto_p-otto eyes wide shut-line2

Part of a Bigger Plan - Tumblr_nbftqcewhc1thflpzo1_1280

Part of a Bigger Plan - Otto-print copy

Part of a Bigger Plan - Rfto trun def

Part of a Bigger Plan - Rfto-higher trui

Part of a Bigger Plan - Img_0564

Part of a Bigger Plan - Screen shot 2014-08-20 at 16.20.59

Part of a Bigger Plan - Pharrell&otto's

Part of a Bigger Plan - Mk_a crotch denim

Part of a Bigger Plan - Rfto 2shirts-web3

Part of a Bigger Plan - Tumblr_nbfv9hfcdp1thflpzo1_500

Part of a Bigger Plan - 1890467_666827353363662_1403166274_o