Climate change is real, and countless animal and plant species are nearing extinction. That’s why, together with ARTIS Zoo, we launched a campaign to remind people of the beauty and complexity of life — and the vital role zoos play in protecting it. Because zoos are about much more than just watching monkeys. By showing how all life is connected — from microbes to elephants to entire planets — we aim to inspire a deeper sense of care and responsibility. The ARTIS LIVES campaign is a tribute to life. All life.

Wooden D&Ad Pencil winner for Film Advertising.

The idea was transformed into a book This Thing Called Life and was published in more than 25 countries.