Patron Saints, Video for NOWNESS

On the Sixth Day of Christmas
We Salute Six Midas Men with the Golden Touch

The industry titans celebrated in an animation by Christian Borstlap on NOWNESS are some of modern society's most significant trailblazers: Ted Turner, Richard Branson, Bill Gates, George Soros, Eli Broad and Warren Buffet have made priceless contributions to the world we live in through philanthropy, innovation and communication. Social commentator and photographer Patrick McMullan helped select these patron saints for our homage; his 30-year-career, which spans his start at Studio 54 to his current post as a contributing editor at Vanity Fair, afforded him an unrivaled perspective from which to draw., launched in 2010, is the unique and editorially independent website of LVMH Moët Hennessy Louis Vuitton, the world’s leading Luxury Group. Each day, this exciting web platform showcases an exclusive premiere of the most inspiring stories influencing contemporary arts and global lifestyle-- previewing the latest in fashion, art, cinema, music, design, travel, and global luxury. covers the full spectrum of luxury and the art of living with the level of creativity, innovation and passion for which LVMH is known. Collaborating with the world’s foremost designers, creatives and thinkers in the luxury industry, is an innovative space where ideas - both timeless and timely - are first and foremost. The site is dedicated to being a vital inspiration and resource for experiencing high-end fashion and culture digitally.