REAAL: 'Realist in Insurance' Campaign


Print / Outdoor

An example of REAAL's long-running campaign using the lighter side of risk calculation as its theme and relating percentages in the headline with the size of the objects in the photography.

This headline reads: '24.1% chance that your jewellery will get stolen. The Contents Insurance from REAAL. Realist in Insurance'


'89% chance that you've got enough going on in your head. The Collective Pension Plan from REAAL. Realist in Insurance.'


'27.9% chance your employee will get ill due to stress.'


'32% more chance of fire in a restaurant than at a butcher's. '


Stunt
Copy reads: ' 38% chance that someone will sit on your glasses'. Beneath this poster the bus-stop bench has been turned into a giant pair of specs.